How to Become the Expert AI Can’t Ignore
This article is adapted from my upcoming book, AnswerMapping, where I explain how AI decides which businesses to recommend and how you can make sure yours is the one it chooses. In Start Early: The AI Optimization Edge I shared why timing gives you a head start in AI recommendations. In The Authority Loop I […]
The Authority Loop: Building AI Trust That Lasts
This article is adapted from my upcoming book, AnswerMapping, where I explain how AI decides which businesses to recommend and how you can make sure yours is the one it chooses. In my last article, Start Early: The AI Optimization Edge, I shared why timing is everything when it comes to getting into AI recommendations […]
Start Early: The AI Optimization Edge
This article’s adapted from my upcoming book, AnswerMapping, where I break down how AI chooses which businesses to recommend and how you can make sure it is yours. If you’ve ever wondered why some businesses seem to own their category online while others struggle to get noticed, the answer often comes down to timing. AI […]
The New Search Reality: How AI Actually Thinks
I’ve been in the SEO game for years. I know what it’s like to fine-tune keywords, build backlinks, adjust meta descriptions, and watch rankings inch closer to the top of Google. I even wrote my first book to teach people how to win that game. But here’s the truth. That game has changed. Artificial intelligence […]
How AI Decides Who to Recommend
For years, the game was about getting seen. Rank high in search results, and you’d get clicks. Do it better than your competitors, and you’d get more leads. Now, it’s not about getting seen. It’s about getting chosen. AI tools like ChatGPT, Gemini, Perplexity, and Claude aren’t giving people a list of options anymore. They […]
Owning Your AI Reputation: How to Make Sure the Right Story Gets Told
If you’ve ever searched your own name on Google, you know the mix of pride and panic that can come from seeing what’s out there. Sometimes you see glowing reviews, recent interviews, and up-to-date bios. Other times you find an old photo from a decade ago, a past job listing, or a random forum post […]
You Have to See It to Become It
At a business conference and awards gala in Halifax, an Elder came up to me after a panel and made a simple request. She said, “Keep sharing your story so youth can see a role model for the path of entrepreneurship and hopefully consider that path for themselves.” At the time, I didn’t think much […]